2010年2月25日 星期四

2010年Apple股東大會。

以下是針對2010年Apple股東大會,參考各主要媒體的採訪節錄的段落:





董事席位

Apple shareholders re-elected all seven directors, including Jobs, former U.S. Vice President Al Gore and Avon Products Inc. CEO Andrea Jung, to a one-year term. Jobs started the meeting by thanking them for their service.



Apple的持股重選了全部的董事席位,包括Jobs、前美國副總統Al Gore、現任Avon Products Inc. CEO Andrea Jung等七人,任期為一年。Jobs感謝他們的服務並開始了大會。




什麼讓Jobs/Apple晚上無法入眠?



Another shareholder then asked a longwinded Q about what Apple/Jobs fears. “What keeps you awake at night?” … Jobs deadpans: “Shareholders meetings.” Audience erupts in laughter.



另一個股東以漫長的口調問了Jobs/Apple一個問題:「什麼會讓你晚上無法入眠?」。Jobs面無表情地回答:「股東大會。」聽眾爆出笑聲。




400億現金



“We know if we need to acquire something — a piece of the puzzle to make something big and bold — we can write a check for it and not borrow a lot of money and put our whole company at risk,” Jobs said today at Apple’s shareholder meeting. “The cash in the bank gives us tremendous security and flexibility.



「我們知道如果我們要獲得某些東西,就像是拼圖中的一片時,我們可以寫張支票而不用借貸大量現金並將整間公司置於風險之下。」Jobs在今日的股東會議上說。「在銀行中的現金給了我們巨大的安全性與靈活性。」





CEO Steve Jobs said his company has to “think big” and its $40 billion cash hoard offers flexibility, suggesting that he had no immediate plans to spend the money on a share buyback or dividend.

“When you take risks, it’s like jumping in the air. When they don’t work out, it’s nice to know the ground is always there,” the chief executive said.[Reuters]



CEO Steve Jobs說他的公司必須要「構想遠大」,而持有400億美元現金提供了靈活性,這暗示了他沒有短期計畫來將這些現金用於股票回購或是紅利發放。

「當承擔風險時,就像是在空中跳躍。當不管用的時候,知道還有地面永遠在下面是件很安心的事。」CEO如此說明。






中國Apple Store



Apple plans to expand its network of retail stores, including adding up to 25 new outlets in China in the next 24 months, retail chief Ron Johnson said today.



Apple計畫增加直營店的網路,包括在24個月內於中國增加25家店,Ron Johnsony在今日說明。






Mobile Company



While about 95 percent of the products Apple sells are mobile devices, there are no plans to stop developing its line of desktop computers, including the iMac, Jobs said. Apple, co- founded by Jobs in 1976, was among the first personal-computer makers.



雖然Apple售出的產品有約95%為移動裝置,但是並沒有計畫停止研發桌上型電腦的產品線,包含iMac,Jobs如此說明。Apple創立於1976,為第一批製造個人電腦的廠商之一。



“This is not something that we’re ordaining from the top. This is something our customers are saying with their dollars, if you just look at the products that we’re selling,” Jobs said. “They’re telling us what they think is important and we’re reflecting that.”



「這不是我們從頂層頒佈的決策。這是我們的顧客用消費額來說明的事,如果只從我們的產品銷售狀況來看的話。」Jobs說明。「顧客告訴我們他們認為什麼是重要的,而我們將他反映出來。」




【via】 Inside Apple's shareholders meeting - Apple 2.0 - Fortune Brainstorm Tech and Apple's Jobs says must think big on cash hoard   Reuters and Apple’s Jobs Prefers Having Cash to Paying Dividends (Update5) - BusinessWeek and maclalala2

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